Budgeting
What it actually costs to take construction tech to market
Almost everyone in this category hides pricing behind a form. A few publish real numbers. Here they are, collected in one place, so you can budget before you take a single sales call.
Last updated August 2026
The one published rate card in ConTech.
~1 day / week
- Rate
- $4,200 / mo
- Terms
- 3 month minimum, typically 6-9 months
~2 days / week
- Rate
- $7,500 / mo
- Terms
- 3 month minimum, typically 9-15 months
~3 days / week
- Rate
- $16,500 / mo
- Terms
- 3 month minimum, typically 12-18 months
Fixed scope project
- Rate
- $5,000 - $15,000
- Terms
- Sales hiring, methodology rebuild, RevOps build, GTM blueprint
Regional market entry
- Rate
- $16,000 - $25,000 / mo
- Terms
- Entering a new geography with an embedded lead
Source: ConTechGTM's public pricing page, accessed August 2026. These are the clearest published figures in the category and a fair benchmark for embedded commercial leadership.
Agency planning ranges, published.
Boutique retainer
- Range
- $1,250 - $5,000 / mo
- What's inside
- One or two channels, limited hours
Coordinated multi-channel
- Range
- $8,000 - $15,000 / mo
- What's inside
- Content, paid, web, and reporting together
Enterprise program
- Range
- $20,000 - $50,000+ / mo
- What's inside
- Full team, multiple markets
Source: Right Left Agency's published construction marketing budget guide. Their own caveat matters: ad spend, software licenses, and major development usually sit outside the retainer, so the real monthly number is higher than the line item.
Read the number against what actually happens.
A day a week of fractional leadership
Advice and operating cadence. Someone senior asks the right questions, fixes your process, and helps you hire. They are not in the field and they are not making calls for you.
A marketing retainer
Pipeline activity. Content, campaigns, a better site, sales assets. Real work, but it stops at handing leads to a team that still has to convert them.
Neither one closes a distributor
A channel deal takes relationships that already exist. Nobody bills that hourly, and no retainer produces it inside a quarter.
What we charge.
DriftWrx isn't a retainer, so a rate card would be the wrong shape. We're paid a fee during the build period and then a share of the new revenue we create, with equity once we hit the target. Every company gets the same structure.
If we don't produce revenue, we don't get paid. That's the difference between this and everything else on this page.
Three situations where the answer is don't.
You're pre-product
GTM spend on a product that isn't finished buys you a faster route to being told no. Ship something crews will use, then market it.
You have no funding runway
Construction sales cycles run in quarters and seasons. Starting a GTM program with three months of cash is a way to lose both.
You want leads without changing anything
If the product, pricing, or onboarding is the reason deals die, more leads just makes the leak louder.
Common pricing questions.
How much does a construction tech marketing agency cost?
Published planning ranges in this category run from roughly $1,250 a month for a boutique retainer to $20,000-$50,000 a month for an enterprise program, with most coordinated multi-channel work landing between $8,000 and $15,000 a month. Ad spend, software, and major development usually sit outside the retainer.
How much does a fractional CRO cost in construction tech?
The one public rate card in ConTech runs about $4,200 a month for roughly a day a week, $7,500 for two days, and $16,500 for three, on a three month minimum. Fixed-scope projects like a RevOps build or a sales hiring engagement run $5,000 to $15,000.
Why don't most firms publish pricing?
Because scope varies wildly and because a form captures a lead. The tradeoff is that founders can't budget, so they either overspend on the wrong shape of help or stall entirely.
What does DriftWrx charge?
We don't publish a rate because we don't charge a retainer. We take a fee during the build period and then a share of the new revenue we create. Every company gets the same structure and you'll have the real numbers on the first call.
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