Budgeting
What it actually costs to take construction tech to market
Almost everyone in this category hides pricing behind a form. A few publish real numbers. Here they are, collected in one place, so you can budget before you take a single sales call.
Last updated August 2026
Fractional CRO
The one published rate card in ConTech.
| Commitment | Rate | Terms |
|---|---|---|
| ~1 day / week | $4,200 / mo | 3 month minimum, typically 6-9 months |
| ~2 days / week | $7,500 / mo | 3 month minimum, typically 9-15 months |
| ~3 days / week | $16,500 / mo | 3 month minimum, typically 12-18 months |
| Fixed scope project | $5,000 - $15,000 | Sales hiring, methodology rebuild, RevOps build, GTM blueprint |
| Regional market entry | $16,000 - $25,000 / mo | Entering a new geography with an embedded lead |
Source: ConTechGTM's public pricing page, accessed August 2026. These are the clearest published figures in the category and a fair benchmark for embedded commercial leadership.
Marketing retainers
Agency planning ranges, published.
| Tier | Range | What's inside |
|---|---|---|
| Boutique retainer | $1,250 - $5,000 / mo | One or two channels, limited hours |
| Coordinated multi-channel | $8,000 - $15,000 / mo | Content, paid, web, and reporting together |
| Enterprise program | $20,000 - $50,000+ / mo | Full team, multiple markets |
Source: Right Left Agency's published construction marketing budget guide. Their own caveat matters: ad spend, software licenses, and major development usually sit outside the retainer, so the real monthly number is higher than the line item.
What it buys
Read the number against what actually happens.
A day a week of fractional leadership
Advice and operating cadence. Someone senior asks the right questions, fixes your process, and helps you hire. They are not in the field and they are not making calls for you.
A marketing retainer
Pipeline activity. Content, campaigns, a better site, sales assets. Real work, but it stops at handing leads to a team that still has to convert them.
Neither one closes a distributor
A channel deal takes relationships that already exist. Nobody bills that hourly, and no retainer produces it inside a quarter.
Our pricing
We don't publish rates.
Not to make you fill out a form. Because a rented GTM function isn't a retainer tier — the scope changes depending on whether you need a channel built, a sales team hired, a category defined, or all three. A published number would be wrong for almost everyone who read it.
What we will tell you: we cost more than a fractional CRO and more than a marketing retainer, because it's three legs instead of one, and we're contracted to leave. You're buying a finite thing, not a permanent line item. Run the math against a VP of Growth at a $220k base plus equity plus a six month search that might fail.
When not to spend
Three situations where the answer is don't.
You're pre-product
GTM spend on a product that isn't finished buys you a faster route to being told no. Ship something crews will use, then market it.
You have no funding runway
Construction sales cycles run in quarters and seasons. Starting a GTM program with three months of cash is a way to lose both.
You want leads without changing anything
If the product, pricing, or onboarding is the reason deals die, more leads just makes the leak louder.
Questions
Common pricing questions.
How much does a construction tech marketing agency cost?
Published planning ranges in this category run from roughly $1,250 a month for a boutique retainer to $20,000-$50,000 a month for an enterprise program, with most coordinated multi-channel work landing between $8,000 and $15,000 a month. Ad spend, software, and major development usually sit outside the retainer.
How much does a fractional CRO cost in construction tech?
The one public rate card in ConTech runs about $4,200 a month for roughly a day a week, $7,500 for two days, and $16,500 for three, on a three month minimum. Fixed-scope projects like a RevOps build or a sales hiring engagement run $5,000 to $15,000.
Why don't most firms publish pricing?
Because scope varies wildly and because a form captures a lead. The tradeoff is that founders can't budget, so they either overspend on the wrong shape of help or stall entirely.
What does DriftWrx charge?
We don't publish rates. Engagements are scoped per company against the stage you're at and the number you're trying to move. Contact us and we'll give you a real figure on the first call rather than a range that fits nobody.
Want a real number instead of a range?
We scope every engagement against your stage, your buyer, and the number you're trying to move. Tell us where you are and we'll give you a figure on the first call.