Who we back
What we look for.
We work with a few platforms at a time and put our name in front of the trades for each one, so we're selective. Here's the standard, and when we say no.
The standard.
Best in its category.
We've looked at 200+ construction platforms through DIALED Contractor. If we wouldn't tell a contractor to buy it, we won't take it to market.
Built for real.
Built by people who've lived the problem, on software built and maintained by a real team. Vibe coding is fine for a prototype, not for software someone runs payroll through.
Room to grow.
You can onboard the customers we send. If onboarding is the bottleneck, that's the first thing we fix.
Fast decisions.
One decision-maker, answers within two business days, and room to change positioning, brand, pricing presentation, and pipeline.
The math works.
Your deal size supports the target, or you have a channel that moves volume without a sales team.
You know what you're carrying.
Contractors run payroll, crews, and billing through your product. When it breaks, someone's week breaks with it.
When we say no.
You're pre-product
Ship something crews use first.
You need product help
We don't build product.
One customer sets your roadmap
That's a consulting relationship, not a product.
The brand is personal
We'll need to change it, and that has to be OK.
You already have a go-to-market team
You need one more hire, not us.
You want leads without changes
If the product or onboarding is losing deals, more leads won't help.
Not a fit yet? The WorkShop is a weekly working group for founders building it themselves. The WorkShop →
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Tell us what you built, who it's for, and where it's stuck. We reply to every application.
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