Who Gets In
Most companies that talk to us don't get in.
We take over the whole function, so a bad fit doesn't cost us a refund. It costs us months we can't get back and it costs you a year. That's why the standard is strict and why we publish it.
Standard 1
Your product can absorb the demand.
We supply positioning, distribution, and execution, so we don't screen for those. We screen for the things we can't supply.
If you can onboard eight customers a month and we send you twenty-four, we generate churn, bad reviews, and a support collapse. Then we get paid on revenue that damaged your company.
What we look at: how many new customers you can onboard in a month and who owns it, how many customers stayed over the last year, your defect backlog and how fast serious issues get fixed, and what it costs you to deliver one unit of whatever you sell.
If onboarding is the constraint, that's the first thing we fix. It's not a disqualifier. Pretending it isn't a problem is.
Standard 2
You'll let us build.
We take over positioning, messaging, brand presentation, pricing presentation, and pipeline. Before anything starts, we agree in writing on who decides, what we can change without asking, and who owns instrumentation on your side.
There's also an exit clause in both directions. If you turn down three material recommendations in a row, either of us can end it. We can't own a number we're not allowed to move.
If a founder negotiates that agreement down before signing, we decline. Someone who narrows our authority at the start narrows it further by month two.
Standard 3
The account math works.
Your deal size has to support the target, or you need a channel that moves volume without hiring a sales team.
Low deal size isn't disqualifying on its own. Low deal size with no channel and no plan to build one is.
Standard 4
Contractors want it once it's positioned right.
A judgment call, and the one we're most qualified to make. We've reviewed hundreds of platforms in this industry and we've been the buyer.
If we don't think the market wants it, we'll tell you that instead of taking your money to find out slowly.
No
When we say no.
You're pre-product
Go-to-market spend on an unfinished product buys a faster route to being told no. Ship something crews will use.
You want product help more than market help
We don't build product. If the roadmap is the problem, we're the wrong call.
Your roadmap is set by your largest customer
You don't have a product, you have a consulting relationship, and it can't be sold to anyone else.
Your identity is fused to the brand
If the name, the logo, and the way you talk about it are personal, we will hit that wall in week three.
You have a working go-to-market team
You don't need us. You need to hire one more person.
You want leads without changing anything
If the product, pricing, or onboarding is why deals die, more leads just makes the leak louder.
Apply
One company a month.
We take a small number of companies and we take them all the way. If that sounds like what you need, tell us what you're building.
Apply