Construction tech has a distribution problem, not a product problem.

Drift comes from the drift pin. It's a tapered piece of steel an ironworker carries on his belt. When two beams that were engineered to bolt together show up on the jobsite and the holes don't line up, the drift pin gets driven through to force the alignment until the bolt can go in. The connection was always supposed to exist. The pin makes it possible.

Wrx is works, as in ironworks, steelworks, gasworks. A shop where things get made by people who make things.

DriftWrx is the alignment shop.

Every ironworker carries a drift pin.

It's a tapered piece of steel, no moving parts, nothing clever about it. It comes out when two beams that were engineered to bolt together show up on the jobsite and the holes don't line up. Not because anybody did the math wrong. Because steel moves, and the field is not the drawing.

So the ironworker drives the pin through. Forces the holes true. The bolt goes in. The building stands.

Nobody writes about the pin. It doesn't show up in the rendering. But without it the connection that was supposed to exist just doesn't.

That's the job.

You built something contractors need. That part is done, and it was the hard part. But the crew that would use it has never heard your name, the distributor rep won't carry it, and the guy who decides has bought four things this year that didn't work and isn't in a hurry to buy a fifth. The product is right. The buyer is right. The holes don't line up.

We drive the pin.

We know the buyer because we were the buyer. We've been on the roof, on the payroll, in the truck at 6am with a close rate to hit. We don't hand you a deck and wish you luck. We own the number, we bring the spotlight, and we build the channel until you can run it without us.

Then we leave. That's the point. A pin that stays in the hole is a pin that failed. Once the bolt is set, the pin comes out and goes back on the belt.