Go-to-market for construction techWe only back platforms we'd tell a contractor to buy.
Then we take them to market ourselves. The team, the channel, and twenty years in the trades, working alongside you until your own team can hold it.
We're paid out of the revenue we create and we earn equity when we hit the number.
Four legs. Strip any one and this is just an agency.
The team
Positioning, demand, systems, and someone in your business every day. Already assembled, and we've worked together before.
The strategy
We've been on the roof, on the payroll, in the truck at 6am with a close rate to hit. We know why contractors say no, because we said no.
The execution
We build the machine and we run it. Most help stops at advice you still have to go execute yourself.
The attention
American Contractor puts your platform in front of the trades while we're still building the pipeline.
Some platforms deserve to win and don't. We back the ones that do, wherever they come from. We'd tell a contractor to buy every one of them.
Most companies that talk to us don't get in.
It has to be the best in its category.
Not just good. We put a name in front of the trades that took twenty years to build, and it doesn't come back if we spend it on something that disappoints a contractor.
Your platform can absorb it.
If you can onboard eight customers a month and we send you twenty-four, we break you and we both lose.
You can decide, and decide fast.
Positioning, messaging, brand, pricing presentation, pipeline. If any of that is off the table, this doesn't work. We also need answers in days, from one person, with no committee between a recommendation and a launch.
The account math works.
Your deal size supports the target, or you have a channel that moves volume without a sales team.
You understand what you're carrying.
A contractor who buys your software runs payroll through it. Crews get scheduled by it, jobs get billed from it, and families eat on whether it works Monday morning. If your product goes down, somebody's week goes with it. We back founders who feel that.
You're not the only one we're backing.
Every platform we back gets the same team, the same channel, and the same room. Founders compare notes on what worked, we split event and media spend across the group, and a door one company opens is a door the next one walks through.
Small on purpose. The value is that everyone in it cleared the same bar.
Who runs it.
Founder & Principal
John Dye
Contractor first, operator second, go-to-market last.
I spent twenty years buying this software as a contractor and watching the wrong stuff win. Real money is moving into the trades now, and the risk is the same as it has always been: the product that sells best isn't the product that works best on a jobsite. Some of the people getting it right came up in the trade. Some didn't.
I don't care which you are, as long as I can tell a contractor to buy it.
Track record
Every company gets the whole function.
We assembled the team before we took a single company. A function you have to hire after the contract is signed isn't a function. It's a promise.
They've run this playbook together, in this industry, at a pace most companies have never worked at. Weeks, not quarters. They know the standard because they helped set it.
Positioning
John Dye. Sets the call, stays in the monthly review.
Delivery lead
Owns your number, runs the weekly cadence, in your business daily.
Demand
Pipeline, channel, and campaign execution across the program.
Systems & content
Instrumentation, reporting, and the material the market sees.
You can hire go-to-market talent. You can't hire the last twenty years in this trade.
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Tell us what you built.
Who it is for, what it does, and where it stalls. We read every one and answer either way.
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