Go-to-market for construction tech

    Construction tech has a distribution problem, not a product problem.

    We're the pin.

    DriftWrx takes construction technology to market. Strategy, implementation, and spotlight from people who were the buyer. Not an agency. A rented go-to-market function, built to leave.

    The Problem

    You built something contractors need. That was the hard part, and it's done.

    But the crew that would use it has never heard your name. The distributor rep won't carry it. The owner who signs has bought four things this year that didn't work and isn't in a hurry to buy a fifth.

    If you aren't inside one of the channels contractors already trust, you aren't in the consideration set. It doesn't matter how good the product is.

    The product is right. The buyer is right. The holes don't line up.

    Who they trust instead

    • Other contractors they already work alongside.
    • Their distributor rep, who decides what gets carried.
    • Their association and the trade press they actually read.
    • The creators they follow on the jobsite feed.

    What We Do

    Three legs. Strip any one and this is just an agency.

    01

    Strategy from someone who knows the buyer

    We've been on the roof, on the payroll, in the truck at 6am with a close rate to hit. We know why contractors say no, because we said no.

    ICP by trade and revenue band, channel map, pricing against how contractors actually budget.

    02

    Implementation, where we own the number

    We don't hand you a deck and wish you luck. We build the motion, run it, and carry the target.

    Positioning, channel deals, content engine, sales process, first GTM hires.

    03

    Spotlight from week one

    American Contractor and DIALED reach 1.6 million contractors. Your product gets in front of them while we're still building the pipeline, not after.

    The podcast, the Index, and the relationships across vendors, distributors, and manufacturers.

    Who This Is For

    You've raised, you've built, and the pipeline isn't there.

    We work with

    • —Seed to Series B construction tech with a real product and no go-to-market motion
    • —Private equity firms and roll-ups that need a technology channel into contractors
    • —Manufacturers and distributors pushing technology through a contractor channel

    Not a fit

    • ×If you're pre-product, we're too early for you
    • ×If you already have a working GTM team, you don't need us

    The Outcome

    You become fundable.

    Investors don't fund product. They fund proof that somebody will buy it.

    Construction tech dies at the distribution layer, and every good investor knows it. The diligence questions that kill a round are the ones we're built to answer.

    We don't run your raise. We build the traction that makes the raise easy, then get out of the way. Pipeline, logos, close rates, retention, a repeatable channel. That's what a term sheet is made of.

    We don't get you the money. We get you the metrics.

    • Who's actually buying?
    • What does it cost to acquire them?
    • Does the channel work without the founder in the room?
    • Will they renew?

    How the Engagement Works

    DriftWrx is built to leave.

    An agency wants you forever. A go-to-market function should work itself out of a job.

    Phase 0

    GTM Diagnostic

    4–6 weeks · fixed fee · credited toward Phase 1

    Buyer research, channel map, competitive read, pricing analysis, and a 90-day plan — ending in an honest go / no-go. Sometimes the recommendation is: don't do this yet.

    Phase 1

    Build

    6-month minimum · monthly

    Execute the plan and own the number. Weekly operating cadence, not a monthly report. Positioning, channel deals, content, sales process, first hires.

    Phase 2

    Handoff

    Contracted from day one

    We recruit and train the team that replaces us, then transition out. Advisory or a board seat afterward at a reduced rate, if it makes sense.

    Why This Is Hard To Copy

    You can hire go-to-market talent. You can't hire the last twenty years in this trade.

    The audience

    Roughly 1.6M followers across the residential trades through the American Contractor Show. It can't be bought and it can't be rebuilt quickly. It took years.

    The relationships

    Every vendor, distributor, and manufacturer already takes the call. JobNimbus, EagleView, CompanyCam, Rilla, Alivo, and the channel behind them.

    Operator credibility

    Twenty years in insurance restoration, supplementing, and roofing field operations. John was the contractor before he sold to contractors. A growth consultant can't say that.

    Market knowledge

    Knowing why a roofer churns in month four is worth more than knowing any GTM framework. A generalist firm burns eighteen months learning it.

    Proof

    Who you'd actually be working with.

    John Dye, founder of DriftWrx

    Founder & Principal

    John Dye

    Contractor first, operator second, go-to-market last. DriftWrx exists because the fastest way into this market is someone the market already knows.

    • Founding GTM executive at XBuild, an a16z-backed Series A. Built sales, marketing, customer success, and partnerships from zero.
    • Twenty years in insurance restoration, supplementing, and roofing field operations. Was the buyer before selling to the buyer.
    • American Contractor Show — roughly 1.6M followers across the residential trades.
    • DIALED Contractor — the industry's tool index, 200+ products, plus the podcast and Field Test format.
    • Standing relationships across the vendor landscape and the distributor and manufacturer side.

    You built it.
    Now get it bought.

    Tell us what you're selling and who you think buys it. If the fit is there, the next step is a GTM Diagnostic. If it isn't, we'll say so on the first call.

    Or reach out directly: hello@driftwrx.com